Blog | advisory-collective

Part 1: Cultivating humanity, building identity, and being purpose-driven… or just woke-washing?

Authenticity is key when it comes to brand purpose and consumers are not fooled by a brand that jumps onto a trending cause without...

Crisis causes change in advertiser-agency relationships: direction, dependence, discourse.

At the start of the crisis we saw many advertisers having the knee jerk reaction of pulling retainers and slashing budgets, however as...

How should marketers be spending now? – 6th May 2020

Spending on search – This is of course industry dependant but sectors which are seeing consumer spend increase such as tech, home...

The Forecast: Digital Media & Marketing 2020 predictions PART 2 – Feb 19th

New Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...

The Forecast: Digital Media & Marketing 2020 predictions PART 3 – Feb 26th

New Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...

Views from the judges – Awards Entry Tips – 20th April

The first tip is to make sure that you give yourself plenty of time to work on your entry, check and re-check the deadline and give...

The Forecast: Digital Media & Marketing 2020 predictions – Feb 11th

New Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...