Ellie Edwards-ScottPart 1: Cultivating humanity, building identity, and being purpose-driven… or just woke-washing? Authenticity is key when it comes to brand purpose and consumers are not fooled by a brand that jumps onto a trending cause without...
Ellie Edwards-ScottCrisis causes change in advertiser-agency relationships: direction, dependence, discourse.At the start of the crisis we saw many advertisers having the knee jerk reaction of pulling retainers and slashing budgets, however as...
Ellie Edwards-ScottHow should marketers be spending now? – 6th May 2020Spending on search – This is of course industry dependant but sectors which are seeing consumer spend increase such as tech, home...
Ellie Edwards-ScottThe Forecast: Digital Media & Marketing 2020 predictions PART 2 – Feb 19thNew Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...