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Part 1: Cultivating humanity, building identity, and being purpose-driven… or just woke-washing?
Authenticity is key when it comes to brand purpose and consumers are not fooled by a brand that jumps onto a trending cause without...
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Crisis causes change in advertiser-agency relationships: direction, dependence, discourse.
At the start of the crisis we saw many advertisers having the knee jerk reaction of pulling retainers and slashing budgets, however as...
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How should marketers be spending now? – 6th May 2020
Spending on search – This is of course industry dependant but sectors which are seeing consumer spend increase such as tech, home...
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The Forecast: Digital Media & Marketing 2020 predictions PART 2 – Feb 19th
New Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...
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The Forecast: Digital Media & Marketing 2020 predictions PART 3 – Feb 26th
New Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...
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Views from the judges – Awards Entry Tips – 20th April
The first tip is to make sure that you give yourself plenty of time to work on your entry, check and re-check the deadline and give...
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The Forecast: Digital Media & Marketing 2020 predictions – Feb 11th
New Digital Age has partnered with Katzy Communications and The Advisory Collective on a research project, The Forecast: Digital Media &...
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