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Join date: Jan 15, 2020
Posts (7)
Jun 11, 2020 ∙ 2 min
Part 1: Cultivating humanity, building identity, and being purpose-driven… or just woke-washing?
Authenticity is key when it comes to brand purpose and consumers are not fooled by a brand that jumps onto a trending cause without...
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Jun 4, 2020 ∙ 1 min
Crisis causes change in advertiser-agency relationships: direction, dependence, discourse.
At the start of the crisis we saw many advertisers having the knee jerk reaction of pulling retainers and slashing budgets, however as...
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May 19, 2020 ∙ 2 min
How should marketers be spending now? – 6th May 2020
Spending on search – This is of course industry dependant but sectors which are seeing consumer spend increase such as tech, home...
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Ellie Edwards-Scott
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