Why The Advisory Collective?
Venturing into new markets is a decision that requires many considerations even if you are successful in your own territory.
Still, many companies launch without conducting the right due-diligence creating a longer road ahead, eroding both valuable time and investment.
The Advisory Collective evaluates the Who, What, Why, Where and How across the ecosystem, providing you the right insights and tools to accelerate your company's expansion plans.
We offer a range of solutions tailored to your needs, whether it is an initial preliminary market investigation, localising your product or building your commercial pipeline, we can help you to make the leap.
The Advisory Collective was founded in 2018 by Lisa Menaldo and Ellie Edwards-Scott to address the needs of companies who are looking to launch into new markets, create disruption with exciting and innovative solutions or accelerate their business growth.
As the name suggests, we are a collective of well networked, experienced digital and tech experts that have honed their skills working with some of the leading agency holding groups, cutting edge digital start-ups, SAAS technologists, publishing power houses and data analytics companies.
Partnering with clients from start to finish, we focus on understanding the business needs and challenges. Bringing unparalleled skills into your organisation and working alongside you to produce new ideas, develop effective and successful strategies and scalable solutions.
In an ever evolving ecosystem, it is imperative to have access to a wealth of knowledge which allows your company to make insightful and informed decisions, taking your business to the next level in ever competitive landscapes...the true essence of why The Advisory Collective was founded.
Since starting her career in print as Sales Manager at IPC Media (now TI Media), Lisa was among the first to see the arrival of the digital revolution. In the late nineties, she joined 24/7: only the fourth employee outside the US and the first to lead the UK and EMEA commercial teams. Since then, she has spent 20 years at the head of the advertising and technology curve.
Lisa also launched and held the position of UK Managing Director of Bannerconnect, an international programmatic trading company. Following the company's acquisition by GroupM for Xaxis, Lisa oversaw a continual flow of agency business by supporting the redesign, roadmap and technical development of innovative programmatic tools. Lisa was instrumental in overseeing the definition of rules for the different business models, training of teams across the agencies and also consulting on new GroupM business models and client pitches.
Determined to continuously push new boundaries and expand her knowledge, Lisa took the helm as UK MD at Subline Skinz —launching the company’s innovative skin-based offering to an international audience.
Prior to launching the Advisory Collective Lisa was CRO then CEO of Chalk Global one of the largest independent full-service digital media agencies and Boxing Social the No1. destination for all boxing related content, news and video
Lisa is also a Co-Founder in the Digital Leading Ladies network, an all-inclusive group of nearly 200 senior woman in advertising and technology sector and Non-Executive Director to Crate Media Group and Scale Digital.
Ellie started her career over 20 years ago in regional press at Northcliffe Newspapers and then at Trinity Mirror. After a few years at VNU Business Publications working in the B2C sector Ellie moved to digital. Firstly working in online recruitment for the Guardian News & Media website Workthing.com and then moving to ad network Adlink Media where she transitioned into Managing Director.
In 2011 Ellie launched QUISMA – GroupM’s leading performance marketing specialists into the UK. Tasked with growing, leading and running the business working in partnership with the GroupM agencies as well as working alongside sister company Xaxis. A role which meant that she regularly presented to c-suite at both agencies and brands.
Ellie has been consulting since 2015, working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi as well as companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom.
An ambassador for the online industry, Ellie is also a champion for inclusivity sitting on the AdTECH London advisory board and co-founder of Digital Leading Ladies Group which was created as an informal and inclusive group in 2018 and currently comprises 200+ of the most senior and entrepreneurial women in the digital advertising industry.
In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the public sector.